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Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best...
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4 Ways to Sell More Effectively With Buyer Personas
The team at Cintell is now working with QuotaFactory’s customer and user community to help enable customer-centric selling at scale. We’re thrilled to extend Cintell’s customer insights and...
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Habits of Customer-Centric Marketers: Q&A with Donna Danis
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to...
View ArticleIntent Data Infused SmartPersonas™ Set to Supercharge B2B Content Marketing...
New Partnership Delivers Bombora’s Intent Data Insights to Cintell SmartPersonas™ to Empower Marketers With Critical Topics of Interest of Target Buyers BOSTON, MA and NEW YORK, NY–(Marketwired – Feb...
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Habits of Customer-Centric Marketers: Q&A with Julie Carey
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to...
View Article[On-Demand Webinar] B2B Personas: How, Why, and What Next? Feat....
Last week was a big week. It was not only my birthday (hello fellow Pisces!), but it was also the week of our most recent live webinar event on B2B Personas. I spoke alongside David Pereira, President...
View Article38 Handy Stats to Prove the Value of Personas
We’ve all been there. You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management...
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Should your B2B Marketing Plan Include Company Personas?
Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data) The idea of creating buyer personas has long been used by marketers to...
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How Marketers Use Data to Develop Personas
Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the...
View ArticleCintell Recognized by Gartner as a Cool Vendor in Content Marketing
We’re thrilled to be included in Gartner’s 2016 Cool Vendors in Content Marketing, a listing of four innovative new technologies available to help marketers make the most of their content marketing...
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